Below is the modules for the UTM Executive Diploma:
1. Retail Business CommunicationLearn to communicate effectively at a supervisory level. Reading and report-writing skills will also be enhanced through role-play and group presentations.
2. Retail Selling Skills How do you make the sale and seal the deal? This subject equips students with the skills necessary to achieve sales targets.
3. Introduction to Retail Business and Technology Introduces the basic concepts and technologies applied by modern retail businesses to improve the company’s performance and store business data.
4. Principles of Marketing The fundamentals of marketing in retail context. Reviews correct pricing strategies, advertising, promotion and distribution through role play and practical examples.
5. Principles of Management Divulges tried and tested management theories and practices. Focuses on the basic roles, skills and functions of management and relates them to supervisory and social responsibilities, and business ethics in multinational retail outlets.
6. Business Accounting and Book-keeping Introduces the importance of proper accounting procedures, practical balance sheets and profit-and-loss accounts of a retail business.
7. Effective Team in Retail OrganisationLearn how to manage team conflicts through role-play. Master the tools of effective team communication and performance.
8. Computer and IT Application in Retail BusinessThe common hardware and software utilised in modern retail businesses for operational efficiency.
9. Retail Store Design and LayoutStudies the elements and design of a conducive, safe and pleasant retail store layout.
10. Leadership in Retail OrganisationCultivates the skills of an effective and exceptional leader. Emphasises on the importance of leadership in team building.
11. Problem Solving and Creative Thinking Grooms students to be solvers and thinkers when faced with a retail challenge.
12. E-RetailingExposes students to an alternative business means in retail including e-commerce and virtual-selling to the global market.
13. Retail FranchisingAn in-depth journey into the A to Z of franchising. Also exposes students to relevant government initiatives, contact points, obligations, confidentiality, IP and the legal binding between franchisor and franchisee.
14. Marketing ManagementSheds light on the purposes, techniques and importance of marketing management for different market segments. Covers database marketing, positioning, value propositions, product and service strategy.
15. Promotion ManagementDetails every aspect of promotions, from concept to evaluation.
16. Human Resource Management in Retail OrganisationOffers a broad understanding of the HRM component as retail product and service supervisors such as HR planning, staffing and performance management.
17. Introduction to Business LawProvides an overview of the laws that shape business practices and the manner in which contracts are made and enforced for publicly-traded companies.
18. Principles of Financial ManagementEnhances competencies in accounting procedures such as branch accounts, hire purchase costing, budgets and even covers financial analyses involved in managing a retail business.
19. Occupational Health and SafetyShows how OHS is implemented through relevant legal systems. Discusses the legal aspects, practices and rational of safety and health at retail outlets. 20. Principles of Business StrategyExplores different types of business strategies and how to formulate and implement them effectively.
21. Management Information SystemsExamines the use of information systems to support the management and retail activities of an organization.Assesments:You will be graded based on the following:In-course work (quizzes, tests, role play, group exercise, etc.)Post module assignments (PMA)Portfolio reports and project papers
The nature of the job is into retail marketing. Student will be placed in retail outlets in the Klang Valley, for example in the fashion, food and beverage, jewelery, entertainment, electrical appliances industry, and many more. Once you are being employed, student will be bonded with the company throughout their studies and approximately RM550 will be deducted from your salary every month to pay up your tuition fees. Therefore you will not have to pay out a single cent for your studies. The working duration will be 5 days a week, and classes will be conducted on the two non-working days.
There is new intake every month
Best Regards,
Lau Kooi Beng
Sunday, August 2, 2009
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